MBA Sport and Paddock Legends launch limited Kremer Porsche artwork in cooperation with photographer Ivan Toscanelli – “Edition Toscanelli” available now

MBA-SPORT PARTNERS WITH MAKE-A-WISH FOUNDATION

(Abu Dhabi, UAE – 27 November 2019) MBA-Sport CEO Markus Schell confirmed his support for the Make-A-Wish Foundation this week by becoming a partner with the organisation that began in 1980 with the goal of making a dream come true for terminally ill children.

Speaking after a fundraiser event for Make-A-Wish in Abu Dhabi, attended by international media, VIPs and UAE dignitaries, Schell shed light how he trusts in the projects that respected journalist Inga Stracke gets involved and has supported her causes over the years.

He told reporters, “A few months ago Inga mentioned the Make-A-Wish Foundation which attracted my interest as the goals of the organisation are noble and heart-warming.

“The end of the year period coincides with Christmas which is a time of giving and caring, thus it made sense to get involved as soon as possible to provide our backing and support through our areas of expertise, with resources we have at our disposal.

“Our goal with Paddock-Legends, which Inga is familiar with and supports, is to keep the legacy of great racing drivers alive, among them Michael Schumacher who remains a great inspiration and role-model to people that are not even fans of Formula 1.

“So, it did not take long for us to agree to support the fund-raiser this week here in the UAE by flying out our Benetton B192 showcar and set it up as one of the main attractions for the fundraiser. It causes a buzz among people who see the car in real life for the first time. And of course, this helps raise awareness for Make-A-Wish.

“Furthermore, a percentage of the proceeds from sales made at the pop-up Paddock-Legends merchandise boutique in Jumeirah at Etihad Towers, during Abu Dhabi Grand Prix week and weekend, will go towards Make-A-Wish and opens doors to growing the partnership in future,” added Schell.

The official foundation website outlines its history and goals: “Founded in Phoenix, Arizona in 1980, when a group of caring volunteers helped a young boy fulfil his dream of becoming a police officer, Make-A-Wish is one of the world’s leading children’s charities.

“In 1993, Make-A-Wish International was officially formed to serve five countries outside the U.S. – and now helps to serve children outside the United States in more than 50 countries on five continents through its 39 affiliates.

“With the help of generous donors and over 45,000 volunteers, Make-A-Wish has collectively granted approximately nearly 480,000 wishes worldwide since 1980.”

The criteria for make a wish children is that they are between the age of 2½ and younger than 18, suffering from a terminally ill disease.

JMD AND MICK SCHUMACHER RELEASE 3D-HELMET ARTWORK

JMD AND MICK SCHUMACHER RELEASE 3D-HELMET ARTWORK

(Koln, Germany – 12 December 2019) Jens Munser Design (JMD) has commemorated Mick Schumacher’s 2019 helmet, which he used in his rookie Formula 2 season with a special, limited-edition, 3D-artwork.

Michael Schumacher’s son, Mick finished 12th in his first season in the Formula 1 feeder series after winning the 2018 Formula 3 Championship. The 20-year-old’s helmet, painted by JMD, stood out as he battled at the sharp end of proceedings.

Now, the distinctive helmet – yellow and green livery coupled to the colours of the German flag on either side – has been immortalised by JMD by this unique collectable piece of art.

A halved Schubert helmet makes up the 3D centrepiece of a mural in the colours of the helmet Mick used during his first F2 campaign this year.

“We have new colours and have added the German flag which has a lot of history in the sport. It is also a kind of mix with my Dad’s old design,” explained young Schumacher of the helmet he wore this season including, to victory, in Hungary, his first win in F2.

The 3D-helmet artwork, which is strictly limited to 50 pieces, will be handcrafted by JMD upon receipt of order through the official Michael Schumacher online shop and Paddock Legends website. Each piece will be signed by Mick Schumacher. Delivery time from confirmation is three to four weeks.

This latest development follows on the heels of JMD’s release of Mick’s iconic split-design 3D-helmet artwork to commemorate the historic day he drove his father’s F1 Benetton B194 ahead of the 2017 Belgian Grand Prix at Spa-Francorchamps.

Along with these, Mick’s F2 season tribute helmet is now also available through the official Michael Schumacher online shop and the Paddock Legends online shop.

About Jens Munser Design

With a team of dedicated and passionate artists and specialists, JMD creates up to 600 helmet designs per year. This includes everything from concept through to hand-painting life-size helmets, as well as replicas, miniatures and collectables.

Over two decades later, JMD are legendary for their work in helmet livery art and design, with illustrious clients including the likes of Sebastian Vettel, Michael Schumacher, Max Verstappen, Nico Hülkenberg, Daniel Ricciardo, Esteban Ocon, Felipe Massa, Fernando Alonso, Nico Rosberg, Rubens Barrichello, Sergey Sirotkin, Carlos Sainz, Adrian Sutil, Daniil Kvyat and Kevin Magnussen to name some.

Jens Munser recalled his first F1 helmet assignment, “The first Formula 1 helmet I did was for Tora Takagi in 1998. He wanted a chrome-based design, which he could not get in Japan, so he asked me, two years later Nick Heidfeld came approaching me when he drove for Formula 3000. I designed the helmets for him throughout his career.”

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KIMI BY WEST COAST CHOPPERS BREAKS COVER IN AUSTIN

(Austin, USA – 30 October 2019) Those who follow Formula 1 will know that Kimi Raikkonen is The Man of Few Words so when he speaks we tend to listen, thus when he offers his good name to a new fashion brand from the house of an iconic one, that’s a huge talking point because this is a rare occasion!

Kimi, a 2007 F1 World Champion, a veteran of over 300 grand prix starts, a 21-time winner of those, with 103 podiums to his name, has partnered with Jesse James of West Coast Choppers to launch the KIMI by West Coast Choppers range of merchandise.

The exciting new range broke cover during a press conference at West Coast Choppers headquarters in Austin on Tuesday, where Jesse and Kimi spoke about their plans and vision for the new range which combines Kimi’s love for choppers and motorcycle culture to his prowess as one of the best Formula 1 drivers of the past two decades.

James said of the venture: “The West Coast Chopper brand is based in Holland since early 2000s. I’ve been a big Formula 1 fan, and Rupert and Johan, who manage the brand in Europe, always wanted to get our foot in the door. I feel like a lot of the same fans who like West Coast Chopper stuff are into Formula 1

“We were talking about the idea (and I’m friends with pretty much the whole crew of the Mercedes team) and I asked them if they had a contact for Kimi because I [needed] someone to represent the brand and create a sub-brand under his name. I thought that would be a pretty good idea so that’s how we got hooked up.

“We just started talking and then our graphic designer – who’s Canadian – started putting together designs and ideas and the more we looked at it, the more I looked at Kimi’s attitude and perspective, is really the same as mine. We’re people persons!”

Kimi added, “I’m very happy that this happened. Over the years there’s been a lot of different things that I’ve been asked if I want to do this or that, but I only try to do them when I feel it’s right, and when it fits me and this was absolutely one of those. Yeah, it was quite easy to say: okay, let’s do it and see what happens.

“I’ve seen, obviously, Jesse on TV for many years, and I think it’s a great opportunity. I’m excited about it and hopefully, the people who buy it are excited also.”

According to West Coach Choppers, “The collection reflects the dedication, determination and hard work needed to get to the very top with a hat tipped to the blue-collar backgrounds of both Jesse and Kimi.

“The products are made of high-quality fabrics using the finest craftsmanship to deliver a unique product where the focus is on attention to detail. Exactly how Kimi and Jesse are as people.

“The wide launch collection carries t-shirts, headwear, jackets and sweatshirts for men, women and kids. Soon new products will be added including accessories, shorts and other products. The range will be dynamic and will evolve during the course of different seasons and developed on a need to basis to keep the look continuously current and original.”

Kimi is, without doubt, one of the, if not the most popular racing driver on the planet and has been so for the past two decades. Fans love his no-nonsense approach, his genius as a driver and his “I do it my way” attitude.

And it appears that this will be the ethos with his new fashion brand and explained the process, “I’ve seen a lot of different designs, and then it was up to me to choose something that I like and then it was all together. So it’s not just me, but yeah, there were a lot of different designs to start with and then narrow it down to where we ended up.

“It’s for everybody’s kids not just mine (laughter) but obviously my daughter is going to use it and my son too. Even I am going to use it because I chose it,” added the Iceman.

On the day of the launch, the website www.kimibywestcoastchoppers.com went live offering the products to the public, with shipping worldwide on competitive rates.

James explained the logistical side of the range, “Goods will be shipped from Europe enabling a fast delivery to every part of the world with local customer service points in both Europe as USA, so good service can be assured.

“Further to that the products will appear live for the first time within the F1 circus this weekend at the US Fl GP at COTA. The products are exposed and will be for sale in the F1 Fan village where it will have a designated space at one of the vending locations.

“From here the collection will be offered at all Fl GP’s from now on into 2020, making Kimi the only driver having his own personal collection at display around the Fl calendar. The brand has already been picked up by numerous channels and distributors and we welcome enquiries from trade and fans.”

Kimi is in Austin for this weekend’s United States Grand Prix at Circuit of the Americas where he will line-up on the grid for Alfa Romeo to contest his 313th Formula 1 race. Last year he won at the venue as a Ferrari driver.